Alice Potts

With 8 years of experience in biomaterials within the fashion industry, Alice Potts cultivated a rich expertise and language fluency crucial for this dynamic field. Her focus lies in creatively identifying and researching biomaterial product diversification, aligning with design-driven perspectives. She spearheaded the development of performance criteria, ensuring the creation of desirable, scalable, and practical bio-based materials tailored for specific applications. Globally recognized as a bioInnovator, her pioneering work in sweat crystallisation and bio-based plastics has earned accolades. Currently, she has collaborated closely with technical teams and designers to integrate these cutting-edge materials into future products, supporting Tier 1 manufacturers and biomaterial companies alike in advancing composite haptic/material directions.